The professional service firm�with its obsession on clients and projects�must be the new organizational model.

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Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You.

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The excellent companies treat the rank and file as the root source of quality and productivity gain.

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The simple act of paying positive attention to people has a great deal to do with productivity.

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We would not knowingly hire anyone in our company that wasn't 'boundaryless,' that wasn't open to an idea from anywhere, that wasn't excited about a learning environment.

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An organization's ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage.

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Number one, cash is king... number two, communicate... number three, buy or bury the competition.

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I think you have to place bets and not predict growth rates.

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Our dream for the 1990s is a boundaryless company...where we knock down the walls that separate us from each other on the inside and from our key constituencies on the outside.

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Public hangings are teaching moments. Every company has to do it. A teaching moment is worth a thousand CEO speeches. CEOs can talk and blab each day about culture, but the employees all know who the jerks are. They could name the jerks for you. It's just cultural. People just don't want to do it.

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