I'm an optimist in the sense that I believe humans are noble and honorable, and some of them are really smart. I have a very optimistic view of individuals.

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Real artists ship.

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Large companies not paying attention to change will get hurt. The Web will be one more area of significant change and those who don't pay attention will get hurt, while those who see it early enough will get rewarded. The Web is just going to be one more of those major change factors that businesses face every decade.

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Leonardo da Vinci was a great artist and a great scientist. Michelangelo knew how to cut stone at the quarry. Edwin Land at Polaroid once said, 'I want Polaroid to stand at the intersection of art and science,' and I've never forgotten that.

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I look for vectors going in time. What's changing, what are the trends? What windows have just opened and what windows are closing?

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You...have to pick horses to ride for five to ten year periods because you don't want to be changing things.

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My #1 job here at Apple is to make sure that the top 100 people are A+ players. And everything else will take care of itself. If the top 50 people are right, it just cascades down throughout the whole organization.

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We live in an information economy. The problem is that information's usually impossible to get, at least in the right place, at the right time.

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You have to invest in thinking through the architecture of things.

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Apple and Pixar are the same in that...they both deliver a product that has immense technology underpinnings and yet they both strive to say you don't need to know anything about this technology in order to use it.

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