You've got to figure out a way to manage the complexity of large projects yet still allow your core teams to focus on the essentials.

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Great things in business are never done by one person. They're done by a team of people.

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There's nothing wrong with big companies. A lot of people think big business in America is a bad thing. I think it's a really good thing. Most people in business are ethical, hard-working, good people. And it's a meritocracy.

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Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.

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That's been one of my mantras - focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains.

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It's better to be a pirate than join the Navy.

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Apple's the only company left in this industry that designs the whole widget. Hardware, software, developer relations, marketing. It turns out that that... is Apple's greatest strategic advantage... if you believe that there's still room for innovation in this industry.

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But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we've been thinking about a problem.

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Innovation distinguishes between a leader and a follower.

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Innovation has nothing to do with how many R & D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R & D. It's not about money. It's about the people you have, how you're led, and how much you get it.

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