The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.

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Take our 20 best people away, and I will tell you that Microsoft would become an unimportant company.

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We rely on skilled foreign workers for their math, science, and creative abilities as well as their cultural knowledge, which helps when localizing products for world markets.

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I think large organizations have a real tendency to block bad news from moving around the organization. People don't know how to deal with it... having it just be a matter of course that you get the bad news out there, and everybody is... talking about it on an open basis, I think is really fundamental.

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The Internet was not always the top priority in Microsoft's strategy. Its arrival changed our business and became the biggest unplanned event we've ever had to respond to.

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Expectations are a form of first-class truth: If people believe it, it's true.

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In the digital age you need to make knowledge workers out of every employee possible.

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Microsoft is always just two years from failure.

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It's fine to celebrate success but it is more important to heed the lessons of failure.

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Microsoft is not about greed. It's about innovation and fairness.

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