Customer
Quotes
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By creating conversation, we let our customers spread our message by word of mouth.
Body and Soul (1991)
Consumers have not been told effectively enough that they have huge power and that purchasing and shopping involve a moral choice.
The most exciting thing happening in business is the rise of vigilante consumers.
Interview, Marketing Week (2000)
This is what customers pay us for - to sweat all these details so it's easy and pleasant for them to use our computers. We're supposed to be really good at this. That doesn't mean we don't listen to customers, but it's hard for them to tell you what they want when they've never seen anything remotely like it.
You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.
Your most unhappy customers are your greatest source of learning.
A manufacturer is not through with his customer when a sale is completed. He has then only started with his customer.
My Life and Work (rewritten with Samuel Crowther; 1922)
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On Anger: "For every minute you remain angry, you give up sixty seconds of peace of mind."
Essays
Essays
On Destiny: "Our destiny exercises its influence over us even when, as yet, we have not learned its nature: it is our future that lays down the law of our today."
Human, All Too Human
Human, All Too Human
On Friendship: "A crowd is not company; and faces are but a gallery of pictures; and talk but a tinkling cymbal, where there is no love."
Essays
Essays