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Philip Kotler
United States
Born on 27 May 1931
Consultant, Marketing Author
5 Quotes
Quotes
1 // 1
On Executive:
More and more CEOs have become conscious that they are the CEO of marketing. You're selling trust.
Quoted in BusinessWeek (1996)
Comments and Image
On Strategy:
There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.
Interview (1999)
Comments and Image
On Marketing:
Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.
Marketing Management (1967)
Comments and Image
On Company:
Your company does not belong in any market where it cannot be the best.
Marketing Management (1967)
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On Company:
Companies worry too much about the cost of doing something. They should worry about the cost of not doing it.
Marketing Management (1967)
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1 // 1
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Quotes
Ralph Waldo Emerson
On Anger:
"For every minute you remain angry, you give up sixty seconds of peace of mind."
Essays
Friedrich Nietzsche
On Destiny:
"Our destiny exercises its influence over us even when, as yet, we have not learned its nature: it is our future that lays down the law of our today."
Human, All Too Human
Francis Bacon
On Friendship:
"A crowd is not company; and faces are but a gallery of pictures; and talk but a tinkling cymbal, where there is no love."
Essays