Strategy

Quotes

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Strategy is not the consequence of planning but the opposite, its starting point.

The Rise and Fall of Strategic Planning (1994)
Strategy making is an immensely complex process involving the most sophisticated, subtle, and at times subconscious of human cognitive and social processes.

The Rise and Fall of Strategic Planning (1994)
Are we going to be a services power? The double cheeseburger or the mayo kings of the world.
When you're caught in the turbulence of a strategic inflection point, the sad fact is that instinct and judgment are all you've got to guide you through.
To stay ahead, you must have your next idea waiting in the wings.

Men and Women of the Corporation (1977)
You can be very bold as a theoretician. Good theories are like good art. A practitioner has to compromise.

The Director (1988)
A strategy is something like, an innovative new product; globalization, taking your products around the world; be the low-cost producer. A strategy is something you can touch; you can motivate people with; be number one and number two in every business. You can energize people around the message.
I look for vectors going in time. What's changing, what are the trends? What windows have just opened and what windows are closing?

Quoted in 'Steve's Two Jobs,' Time (Michael Krantz; October 18, 1999)
You...have to pick horses to ride for five to ten year periods because you don't want to be changing things.

Quoted in 'Steve's Two Jobs,' Time (Michael Krantz; October 18, 1999)
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