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Regis McKenna
United States
Marketing Expert
9 Quotes
Quotes
1 // 1
On Communication:
It is ironic but true that in this era of electronic communications, personal interaction is becoming more important than ever.
Thriving on Chaos (1987)
Comments and Image
On Enterprise:
The feedback loop, connecting company and customer, is central to the operating definition of a truly market-driven company.
Relationship Marketing (1991)
Comments and Image
On Customer:
New consumers are never-satisfied consumers.
Relationship Marketing (1991)
Comments and Image
On Company:
When a company's profits slip, its position is tarnished. People are reluctant to buy from companies in financial trouble.
Relationship Marketing (1991)
Comments and Image
On Marketing:
Most large markets evolve from niche markets.
Harvard Business Review (1988)
Comments and Image
On Marketing:
Marketing should focus on market creation, not market share.
The Regis Touch (1986)
Comments and Image
On Marketing:
Every marketer should be on the road half the time. You get that sixth sense only by spending time in the marketplace.
Thriving on Chaos (1987)
Comments and Image
On Product:
All products must be seen as experiments.
Relationship Marketing (1991)
Comments and Image
On Product:
The important product comparisons come from people in the marketplace.
The Regis Touch (1986)
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1 // 1
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Quotes
Ralph Waldo Emerson
On Anger:
"For every minute you remain angry, you give up sixty seconds of peace of mind."
Essays
Friedrich Nietzsche
On Destiny:
"Our destiny exercises its influence over us even when, as yet, we have not learned its nature: it is our future that lays down the law of our today."
Human, All Too Human
Francis Bacon
On Friendship:
"A crowd is not company; and faces are but a gallery of pictures; and talk but a tinkling cymbal, where there is no love."
Essays