Regis McKenna

United States

Marketing Expert

Quotes



It is ironic but true that in this era of electronic communications, personal interaction is becoming more important than ever.

Thriving on Chaos (1987)
The feedback loop, connecting company and customer, is central to the operating definition of a truly market-driven company.

Relationship Marketing (1991)
New consumers are never-satisfied consumers.

Relationship Marketing (1991)
When a company's profits slip, its position is tarnished. People are reluctant to buy from companies in financial trouble.

Relationship Marketing (1991)
Most large markets evolve from niche markets.

Harvard Business Review (1988)
Marketing should focus on market creation, not market share.

The Regis Touch (1986)
Every marketer should be on the road half the time. You get that sixth sense only by spending time in the marketplace.

Thriving on Chaos (1987)
All products must be seen as experiments.

Relationship Marketing (1991)
The important product comparisons come from people in the marketplace.

The Regis Touch (1986)
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On Anger: "For every minute you remain angry, you give up sixty seconds of peace of mind."
Essays
On Destiny: "Our destiny exercises its influence over us even when, as yet, we have not learned its nature: it is our future that lays down the law of our today."
Human, All Too Human
On Friendship: "A crowd is not company; and faces are but a gallery of pictures; and talk but a tinkling cymbal, where there is no love."
Essays